The Transmedia Novel That Birthed the Band

By Reverend Sam Caine



“Recommended for collections of literary fiction, neo-pulp fiction, fiction about the internet age, and Southern fiction.” — Karen Lillis (The Small Press Librarian)


trade paperback
(on New Pulp Press)
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– Harold Ray at the Empty Bottle’s AWP 2012 Chicago Kick-off Party

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badbadbad: a documentary film


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“A vigorous and hugely talented writer… [who] aims to unsettle your assumptions about class, about gender, about sex, about religion, about identity: in short, about yourself, and what it means to be human in an inhuman world.” – James Greer (North of Onhava)

(5 STARS) Badbadbad comes across as the combined literary effort of Joseph Heller, Kurt Vonnegut, and Robert Anton Wilson: subtle word play, bizarre humor, and unorthodox paradoxes, packaged in sizzling verbal pyrotechnics.” – Randall Radic (Blog Critics/Seattle Post Intelligencer)

Fascinating for its grasp of the intersection between literature and our modern modes of communication.” – Evan Karp (San Francisco Chronicle)

“Blows religion up blimp-size and lights taboos like Molotov cocktails tossed on a manicured, Christian lawn in his biblical, technologically
charged landscape…. bursting at the seams with fascinating women who are outrageous in their demands and crackling with desire.”
– Antonia Crane (The Rumpus)

“Subjects Discussed: Unreliable orgasmic narration, flings and sex parties, the furry culture, whether badbadbad is a misleading title, Hubert Selby, the reader’s judgment, the problems with nonjudgmental sex, the openness of metropolitan cities, Irvine Welsh’s Filth, de Sade, whether Mary Gaitskill’s fiction is erotic, presenting a protagonist with moral challenges… Jeanette Winterson, people who tweet your appearance at a party, anti-human technology as a form of pornography…” – Edward Champion (The Bat Segundo Show)

“A provocative, humorous, musical, and ultimately poignant adventure.” – Jordan Blum (The Lit Pub)

The prose is as razor sharp as you’d expect in old hardboiled paperbacks, with the same juxtaposition of opposites creating the same tension we’ve come to love from the genre, and the cover is designed with the same campy grittiness in mind. badbadbad, however, isn’t a pulp novel, but a taut psychological examination, a blueprint into madness…. This is an important distinction to note because the novel is shot through with this sentiment, this idea of covertness, of hidden layers, of people masquerading as things they’re not.” – Nik Korpon (Electric Literature’s The Outlet)

“Finally, badbadbad degenerates into a blur of violence, obsession, addiction, paranoia, and deception, all told by a narrator who refuses to analyze his actions and motivations and past, or even to define himself, leaving the reader to pass judgment. It is in this process, when we are called to be judge and jury… that starts us wondering about what truly defines who we are and what we do.” – Robert Kloss (Red Fez)

“A novel that puts getting the story across above all… a momentum-gaining rollercoaster of faith and desire which spirals into the most entertaining kind of destruction. As a dark, erotic and fun adventure, badbadbad succeeds in a way that I’ve not read in contemporary literature since Arthur Neresian’s Suicide Casanova.” – Jon Reiss (Vol. 1 Brooklyn)

“Think of BADBADBAD as a well studied mix in between… AMERICAN PSYCHO and Heath Lowrance’s THE BASTARD HAND. Quite eclectic, I know. But I told you this isn’t like anything else…. BADBADBAD is a psychedelic, perverted arthouse novel that has the purest goals: to examine what we do with the darkest human emotions and the most painful longings.” – Benoit Lelievre (Dead End Follies)

“The writing is top-notch, smart and carefully playful, transcending its pulp-fiction clothing. Any author who can write the line, “We embraced like lovers at the threshold of the void,” and have it sound like the perfect words at the perfect time, is doing something right.” – Todd Hebert (Not About Religion)

“The pain that goes on in this story is so real, so aliveJesús brings you along, not only as a witness, but as a companion out there in the dark with the flourishes and leanings of a beat poet. Despite badbadbad being García’s debut novel, he handles the narrative with the hands of an experienced guide, making the turn toward the next page all the more reason to find out what happens next, what’s around the next corner, where is that next wow moment.” – Sean P. Ferguson (The Velvet/Ferghova)

“The novel is its own experiment in splicing together elements of religion, technology and 21st century personality crisis. The story of badbadbad is the age-old conflict between want and need, of the search for paradise and lunch, one man’s sudden awakening to life’s duality.” – Mark Bromberg (Bellemeade Books: Writing About Reading)

“The novel sustains the straight-talk trashiness of 20th Century pulp, the sex-romp identity games of Kathy Acker, and the dark inevitability of Giovanni’s Room. But it considers an absolutely current societal malaise: the twin-headed hydra of selective isolation and social media addiction. In the process, badbadbad reveals a new brand of lust for life and a new kind of lost generation.” – Karen Lillis (Karen the Small Press Librarian)

“García wants to toy with the similarities, crafting a narrative wherein the desires of disparate communities are revealed to be not so different after all—wherein addiction, manipulation, and insincerity exist alongside transcendence, radical freedom, and utter authenticity, all of these manifest, at times, by hypocritical zealots, pious believers, abusive pervs, and vulnerably open creatures aware that whatever they are, this identity is constituted, foremost, by their physical needs and wants.” – Spencer Dew (decomP)

“This book is a must-read mindfuck that will make you sick to your stomach, laugh out loud, and perhaps even cry.” – Delovely Olive (Oysters & Chocolate)

“The novel has a lot to say about religion and sexuality, the Deep South and the internet age. It also deals very nicely with loneliness and identity… the bread and butter of a lot of classic noir. Dude’s prose, dialogue and characters are rock solid, his sex scenes refreshingly unembarrassing.” – Nerd of Noir (Spinetingler)

The language is fresh, jive, and modern, the scene simultaneously funny and horrifying; the pages turn on their own, and the reader has a good time on one wild ride.” – Jason Lee Miller (Gloom Cupboard

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 “This film is an award-worthy artifact about modern social issues…. the badbadbad project represents a progressive movement for what constitutes and contributes to art. The way García challenges the conventional structure of a literary work is an exciting innovation.” – Jordan Blum (The Lit Pub)

A great example of what print publishing can be… I enjoyed the way these mini-films complimented badbadbad‘s storyline, pulling you out of the chaotic web JAG weaved for himself and proving that real people go through these same or similar things too.” – Lori Hettler (The Next Best Book Club)

“It occurred to me that we all witnessed The Truth together and that this type of occasion can change the way we communicate with one another.” – Evan Karp (Litseen) – video

A kick-ass book launch party…  the heart of badbadbad‘s debut was the film.” – Benjamin Wachs (SFWeekly)

“The operating question in badbadbad seems to be the great existential question of how, if at all, you might reconcile daily duties as a church webmaster with nightly duties as an online sexual messiah.” – Jonathan Kiefer (SFWeekly)

A hell of a night! Sandra and I left the building last night washed in the badbadbad blood of his pulp revival.” – Brian Lindenmuth (Spinetingler)

“[Caine] put the lights out with his megaphone preacher routine from badbadbad.” – Jedidiah Ayres (Hardboiled Wonderland)

“[Caine] destroys the joint with You Have to Get Naked to be Clothed in the Lord, Or How I Learned to Stop Worrying and Love the Reverend’s Wife, a selection from his upcoming novel badbadbad. His performance is what every reading should be
.” – Nik Korpon on AWP reading (Through the Rearview Drunkenly)

A wildly different concept of what novelized fiction can be.” – Paul M. Davis (Shareable)
“He starts over as both a servant of God and a sexual messiah in a double life worthy of Ed Wood.– Jedidiah Ayres (Ransom Notes)



“Music runs through the novel in a way that makes the book feel like a loud, thrilling, invigorating concert. A concert about sex, religion, music and violence.” – Jessica Anya Blau (The Nervous Breakdown)

I think of badbadbad as a question rather than a statement, as if the story is provoking the reader to ask him- or herself what’s “bad,” or what does it mean to be “bad,” let alone 3xbad. The narrative is structured to challenge readers to clarify their own personal values (and capacity for non-judgment) through a series of increasingly thorny interactions between the protagonist and a range of characters in his social network.” – (TNB)

I like the idea of three distinct art projects that can stand alone but also are interrelated. Most interesting to me is how what people said in the documentary made me rethink how I was interpreting some of the issues in the book. That was an unexpected upside.” – Patrick Wensink (WWAATD)

“From what I can tell, indie lit is a luminescent, Hydra-headed beast with boundless energy, badass attitude, and an appetite for self-destruction. Indie lit is hungry, and it feeds on itself. When one braintrust dies, a new one rises from its rotten corpse.” (Mourning Goats #57)

“People say write what you know and ‘jesusangelgarcia meets ticktockclock’ is full of brutal language and graphic sexual situations does this piece have any basis in personal experience?” (Monkeybicycle)

“Q: Why do you write?… A: Provocation. Subversion. R-I-O-T.” (Vouched)

“’Pig Helmet and the Wall of Life‘ by Pinckney Benedict is the must-read hallucinatory tale [in the Noir at the Bar collection], where gravity-defying motorbikes meet serpents and the Scriptures.”(Recommended Reading)

“No, No, No, No, No, No, No, No, No, No, Yes, No, No, No, No.” (FIXITBROKEN)



(episode #406)
w/ Edward Champion
“Voices to Contend With”
w/ Jack Varnell
(Radio Valencia: 87.9 San Francisco)
w/ Tony DuShane
(FCC Free Radio)
w/ Melinda Adams & adult “baby fetish” model Davina Darling
Episode 74: Rainbow Diamonds
Episode 72: Stubs!
Episode 55: The Love Cast
Episode 53: Life Is Hard… Act Harder
Blog U: Inside Higher Ed
Sex Wisdom Part I
Sex Wisdom Part II